An effective entry strategy depends on the structure and characteristics of the market in relation to the nature of the product or service offered, as well as on the strengths and weaknesses of your company. Legal, financial, product and company requirements, cultural aspects, competition, legislation, decision-making processes, product or service usage, buying habits – all of these may vary in international markets. A good market analysis determines the degree of success whilst limiting risks and preventing unnecessary investment.
Since 2000, Europartnerships has advised many companies on their market entry and export strategies. Foreign companies use our expertise to develop the best route into the British market. British companies call on us for support to enter overseas markets. We offer solid project management and sound guidance drawn from experience.